Curious about smart homes? We were too. So we asked consumers what they thought.

We're on a mission

We see the potential in a connected world based on creating, analyzing, and activating data. The deep technologies required to act on and contextualize this data are resource intensive. We believe a venture building environment will realize the next generation of hardware and deep tech development - by providing the knowledge, capital, and network build-up these technologies need to be successful.

The opportunity for industry

The market of new, deep technologies is pushing the industrial landscape into a new era. And its compound annual growth is big: there is a 20% expected increase to $14 trillion by 2025. These technologies are enabling companies to create comprehensive solutions that improve internal processes and serve their clients biggest needs. As a result, manufacturers will invest $70 billion on Internet of things (IoT) solutions alone in 2020, up from $29 billion in 2015.

Improving efficiency and increasing automation of existing infrastructures, however, will only sustain today’s industries for a finite period of time. Deep technologies - like the IoT, artificial intelligence, decentralized networks - are creating new, rapidly growing and evolving industries that will outpace those of today. This reality requires stakeholders to straddle both present and future: improving on their core offering while also investing in the rapid growth outside it.

Of course, these deep technologies are incredibly complex. They have a high failure rate and require a longer lead time and support network to be successful. On the other hand, the benefits they provide and the impact they have are far greater.

Our approach to deep tech

That’s why we created a venture builder focused on deep tech and hardware, bringing the necessary experts and equipment in-house. We build on our learnings and give new companies a resource-rich environment to grow sustainably.

We focus on building ventures in five areas: manufacturing, healthcare, ICT, transportation, warehousing, and utilities. These sectors demonstrate large markets with high potential impact by deep tech solutions, growing interest and investment from venture capital, and a ripeness for disruption.


Our development process starts with in-house research. Our cross-functional teams dive deeply into desk research, stakeholder and expert interviews, and user observations to identifying problems. Once problematics and assumptions have been validated, they inform ideation sessions focused on identifying potential solutions. The solutions that come out of these sessions are evaluated and prioritized - and the best are prototyped and vetted with clients, investors, and potential partners.

We are committed to piloting our prototypes so we can use feedback to build a robust product. Dedicated to lean development and a sprint spirit, we expect research kick-off to product spin-out to take between six and eight months.



Conduct deep research to uncover a company and their industry’s problematics.


Informed by the discovery process, we organize targeted ideation sessions to generate ideas for novel solutions, which we rigorously evaluate and prioritize.


After validating our targeted solution, we quickly build prototypes. By putting them in front of our users, we prove the validity of the product and build a successful case study for the future venture.


Whether it be launching a new company or integrating a new business model into your existing company structure, we’re committed to the long term success of our work.

Our core competencies

UX Research
UX Design
IoT Engineering
Data Science
Venture Development

Want to know more?

We take pride in being open to new ideas and suggestions. If you want to work in WATTx or partner with us, click on the link below. If you want to get in touch with us, send us an email.

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Our Team

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