The challenge
Siegwerk, an internationally operating manufacturer of printing inks, approached us with the idea of building a digital solution that helps their customers, printing companies, to predict and thus optimize the final color result of their flexible packaging printouts.
The solution was inspired by the typical pain of industrial printers to match the outcome color of the printing machine with the initial requirements. As this problem occurs in the context of a highly complex stakeholder and industry structure, validating the viability of this product idea required a holistic opportunity exploration approach rather than simply evaluating the direct problem-solution fit.