If you have ever worked on a new business idea or a new venture, for instance in the innovation department of a large company, you’ve probably heard about User Experience (UX) and how it can help you build a product that hits a quicker market fit.
You might have also crunched the numbers and come to the conclusion that adding UX researchers to your project takes a substantial part of your budget.
Indeed, UX is often the first candidate when it comes to cutting time and costs on a project - if it is being considered for a project in the first place at all. As a matter of fact, most of our clients confess that their innovative ideas and projects are often executed without any involvement of user research and without ever talking to their target customers.
However, this is an incorrect assessment of the situation as the value of UX in the process of building out a product is widely underestimated and not well understood by decision-makers. Properly executed user research and design can save you a lot of money and significantly shorten the development time of your project. In fact, the absence of UX in projects can cost a company much more than the initial investment in it.
Let us tell you why.