When you hear of “Visual Design”, what is the first thought that pops up? Do you think of something aesthetically pleasing, flashy animations, or do you picture the countless vividly colored screens from inspiration sites, such as Dribbble?
The majority of people tend to associate Visual Design with simply beautifying digital applications, websites, or general interfaces, reducing its scope greatly. Although it does indeed possess this attribute, there is so much more to it than just making something visually appealing.
In this article, we will take a look at what Visual Design actually entails, what its role is within the universe of User Experience, and also dwell shortly on a few cores of its fundamentals.