Challenge
Validating a sophisticated product idea while identifying key opportunity areas in a complex stakeholder environment.
Siegwerk, an internationally operating manufacturer of printing inks, approached us with the idea of building a digital solution that helps their customers, printing companies, to predict and thus optimize the final color result of their flexible packaging printouts.
The solution was inspired by the typical pain of industrial printers to match the outcome color of the printing machine with the initial requirements. As this problem occurs in the context of a highly complex stakeholder and industry structure, validating the viability of this product idea required a holistic opportunity exploration approach rather than simply evaluating the direct problem-solution fit.
Solution
Detailed mapping of the value process, stakeholders, and user personas.
The role of our wattx team was to consolidate all information available to our client and to research the flexible packaging printing market as well as its actors in detail. By utilising extensive user and expert interviews as well as user shadowing, we were able to visualise the process steps of typical printing companies and map relevant stakeholders, users and already existing digital solutions. Furthermore, we were able to evaluate the pain magnitude in each process step and analyse interdependencies of different problem fields.
Outcome
Roadmap for process optimization
Based on our analysis, we were able to define a clear roadmap to tackle the broad opportunity area of digital process optimisation in the flexible packaging industry.
We really enjoyed the flexible and cooperative work mode of the wattx team, which allowed us to swiftly adapt the project plan based on new insights. In the end, wattx delivered well-founded recommendations with a actionable approach to our future innovation endeavors.
Jens Adrio
Head of Corporate Development
Siegwerk Druckfarben AG & Co. KGaA
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Idea validation is a crucial part of innovation. It assesses the potential of new products based on facts rather than on gut feelings.
Managing Director @ wattx
