Idea Validation

We challenge and validate your ideas through detailed desirability, feasibility, viability, and sustainability assessments.

We test your concepts with users to ensure you can make an informed decision about further development.

Idea validation service in a nutshell

Situation

Has your team developed an idea that you want to explore further? Want to assess the potential of an idea before investing in its development?

Offering

We investigate the market relevance, technical feasibility and business potential. We analyse solutions’ sustainability from environmental, economic and social perspective.

Outcome

A validated product concept and an overview of
relevant sustainability action items, and a decision deck for internal stakeholders.
Sketch style: Our innovation process focussing on the middle part, from a divergent to convergent solution definition to a product concept that got validated in terms of Feasibility, Viability, Sustainability and Desirability

Idea validation service in detail

Desirability

Does the market need the product?
  • Qualitative and quantitative user research
  • Definition of a value proposition
  • Market trend and competitive landscape analysis

Feasibility

Can the product be designed and built?
  • Development of a product concept
  • Scoping and definition of the technical architecture
  • Development of a product roadmap

Viability

Can the business be profitable?
  • Calculation of a business case
  • Creation of an internal pitch deck
  • Overview of the project plan and necessary investment

Sustainability

Is the plan sustainable?
  • Map out how SDGs and the business model intersect
  • Take measures to avoid greenwashing
  • Outline of the product impact and sustainable development

Examples of delivered idea validation

Post Modern: Sustainable Packaging
A product concept to enhance package recipient's user experience
READ MORE →
Siegwerk: Digital Process Optimisation
Researching the printing market for open process-related problems
READ MORE →
check out our portfolio

Ready to discuss your ideas?
Let’s talk!

Successful venture building requires trust in creative forward thinking, the combination of business, tech and design skills, and at the same time rigorous processes and decisions.
Anne Decker
Managing Director @ wattx
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